Joshua Hennessy featured on McKeen's Hockey
McKeen's Hockey author Chris McCluskey wrote a feature on San Jose Sharks QMJHL prospect Joshua Hennessy.
Here is a brief preview of the article posted with permission:
McKeen's Hockey has published an annual hockey preview magazine since 1994 [McKeen's Hockey Pool Yearbook], and the website focuses on original content, news, draft previews, and prospect coverage. Subscribe to Mckeen's Online and get full access to the Top 100 Prospect Rankings, scouting reports, and individual player profiles for less than $5 a month.
[Update] From Russia, with Jaromir. The WNBA's Sue Bird writes in her personal journal about going to see Jagr play during one of the coldest nights she spent in Moscow. Thanks to Offwing for the link.
[Update2] A look at next steps on ice: Hockey's sides plan to dig in; Time favors one - SJ Mercury.
[Update3] First Ad Age details the NHL's marketing struggles: NHL season cancellation cost $400 million in ad revenue, Corporate sponsors reassess long-term commitments.
Then Brandweek piles on: Top of Mind: A Dose Of CPR To Help The NHL.
Thanks go out to the NHL Gong Show for the link.
Here is a brief preview of the article posted with permission:
Joshua Hennessy, C - QMJHL Quebec Remparts, 6-2, 194 lbs, 61GP, 33G [9th], 43A [15th], 76PTS [9th].
An underrated player who doesn't get the respect he deserves, continues to develop at a steady and progressive rate, possesses one of the best combinations of smooth skating and creative stickhandling in the league, boasts excellent speed and plays a focused and determined game, helps out and is effective defensively, sees time on both the powerplay and penalty-kill, not overly aggressive, isn't one to crash the net, instead prefers a more cerebral approach, very disciplined as well, never hurts his team by taking bad penalties, still needs to work on getting stronger on the puck, sound at both ends though his pro upside is slightly leaning more towards the offensive end, was the sixth player chosen from the 'Q' in 2003, but would likely go higher if the draft was redone today.
McKeen's Hockey has published an annual hockey preview magazine since 1994 [McKeen's Hockey Pool Yearbook], and the website focuses on original content, news, draft previews, and prospect coverage. Subscribe to Mckeen's Online and get full access to the Top 100 Prospect Rankings, scouting reports, and individual player profiles for less than $5 a month.
[Update] From Russia, with Jaromir. The WNBA's Sue Bird writes in her personal journal about going to see Jagr play during one of the coldest nights she spent in Moscow. Thanks to Offwing for the link.
[Update2] A look at next steps on ice: Hockey's sides plan to dig in; Time favors one - SJ Mercury.
[Update3] First Ad Age details the NHL's marketing struggles: NHL season cancellation cost $400 million in ad revenue, Corporate sponsors reassess long-term commitments.
"For sure you would see sponsors walk away," Mr. McIntyre said. "And once a company cuts ties, it won't be easy for the NHL to try to win them back. The reason a company sponsors is to tap into that emotion that the fan brings. We're already seeing some of our larger clients buying elsewhere."
The NHL has 20 corporate partners, including Ford Motor Co. of Canada and LaBatt's beer, whose advertising appears only in Canada; Anheuser-Busch and Southwest Airlines, whose sponsorships are U.S.-exclusive; and Nike, Coca-Cola and MasterCard, whose sponsorships cover both countries.
Then Brandweek piles on: Top of Mind: A Dose Of CPR To Help The NHL.
Contrary to popular reports, the National Hockey League is far from dead. And what will ultimately determine the viability of the nearly 90-year-old league will not be labor issues, but a marketing challenge more formidable than the most feared NHL "enforcer."
Six to 18 months from now, hockey will emerge from its self-imposed coma with a new collective bargaining agreement, fewer stars and far fewer fans. That's when the game clock will really start to count down, with commissioner Gary Bettman and the 30 NHL teams having precious little time to lure back fans, lock in sponsors and make the new numbers work.
Thanks go out to the NHL Gong Show for the link.















